The idea that romance is free feels great on paper—until that paper is the bill. While connection, laughter, and shared moments may be priceless in theory, the data show that trying to “keep up” on dates often comes at a serious price.
The key question for you is when does spending support a relationship, and when does it start to strain it?
What The Numbers Say About The Cost Of Dating
Recent surveys done by PR Newswire found that the average American spends around $2,279 a year on dates. On a per-date basis, numbers vary: one study by Self found the typical first date costs about $58.84 per person. One report placed the “good date” average at $196.
With inflation, rising living costs, and higher expectations, many singles and couples say they feel financial stress tied to how much they spend on romance.
So yes: dating can cost a lot—and feeling pressure about it is increasingly common.
When Spending Builds Connection—And When It Doesn’t
Spending more on a date does not guarantee a connection, but experts say that when money is used intentionally, it can support a meaningful experience. For example:
Shared experiences—whether a concert, show, or weekend drive—often get higher satisfaction scores when both partners feel comfortable with the cost.
Conversely, overspending to impress rather than connect may create unrealistic expectations or financial stress, which can undermine trust.
According to another PR Newswire survey, 44% of singles said they’ve adjusted a date because of cost, and 27% canceled a date purely out of financial reasons. That tells you one thing: budget does matter in the modern dating scene.
What You Should Consider Before Swiping ‘Yes’ On An Expensive Date
Match the outing to your budget: If a $150 dinner leaves you anxious about next week’s bills, it’s too much. Choose something meaningful but affordable.
Talk about money early: Financial compatibility is a highly rated “green flag” among daters.
Focus on value, not cost: If a $25 picnic sparks genuine conversation and shared laughter, it may have more relationship payoff than a $200 dinner where both feel pressured.
Avoid tying worth to expense: The belief that “more money spent = more love felt” can pressure one partner and skew perspective. One study found that 64% of people believe spending more improves dating success. (Global Dating Insights)
Be honest about what works for you: If you’re 45-65 and carrying other financial responsibilities (kids, parent care, saving for retirement), it’s wise to set a date budget that fits your lifestyle and stress level.
Final Thought
Romantic connection doesn’t require a luxe budget—but a clear budget does help avoid stress. Spending becomes meaningful when it reflects your values, supports your comfort, and doesn’t undermine your financial well-being. If a date makes you anxious about money, it may cost more than the moment is truly worth.
Love doesn’t have to be expensive—but it shouldn’t cost you your peace of mind.
